Traditional brand in bed, table and bathroom articles, with almost 80 years of experience in the segment. In 2011, the ARTEX brand inaugurated its first store of its own and today is a retail network, which also offers decor objects in stores in several shopping malls in the country.
Invested in 1994
Status: Realized
www.artex.com.br
Founded in 2001, Hypermarcas is Brazil’s largest pharmaceutical company. The company is the second in the similar and generic medicines market with the Neo Química brand. Before becoming an essentially pharmaceutical company, Hypermarcas also operated in the cosmetics, hygiene and cleaning sectors. Both divisions were sold when the company decided to focus on the medicines segment.
Invested in 2007
Status: Realized
www.hypermarcas.com.br
Mahler Investment Limited, a holding company located in the Virgin Islands, was a wholly owned subsidiary of Brahma Company, which later gave rise to Ambev.
Invested in 1994
Status: Realized
Fratelli Vita was a soft drink company and manufacturer of crystals, founded in 1902 by the Italian brothers Giuseppe and Francesco Vita, in Salvador, Bahia, Brazil. In the 1970s, the Fratelli Vita brand was purchased by Brahma and today is a brand of mineral water manufactured by Ambev.
Invested in 1994
Status: Realized
The Craftory is a revolutionary concept: a new investment company dedicated entirely to backing disruptive new challengers in the consumer goods space. Founded by Elio Leoni-Sceti and Ernesto Schmitt, plus a dedicated team of brand and digital experts, The Craftory presents the new model of growth in fast-moving consumer goods: its capital is permanent, its principals are entrepreneurs and brand experts themselves, and its focus is on amplification: multiplying the impact and reach of its brands from tens of thousands to hundreds of millions of consumers, without compromising the brands’ mission or purpose.
Invested in 2018
Status: Portfolio
Site: https://www.thecraftory.io/